Loyalty, in plain language
Guides, sector playbooks and product news to help you turn first-time shoppers into regulars — without punch cards or a marketing team.
Fresh from the blog
The newest guides and playbooks, newest first.
Loyalty for food trucks, stalls and travelling merchants
When your shop moves, your loyalty program has to move with it. How travelling merchants reward regulars with nothing but a phone and a QR code.
4 min readReward your customers without a single loyalty card
Plastic cards get lost, apps get deleted. Here is how to reward repeat customers with nothing but a phone — and one balance that works across many shops.
4 min readA loyalty playbook for retail shops and boutiques
Footfall is expensive to win and easy to lose. A loyalty playbook for independent retail — reward discovery, second visits and word of mouth.
4 min readHow to get customers to come back: 7 tactics that beat discounts
Discounts train shoppers to wait for the next sale. Here are seven repeat-purchase tactics that build a habit instead of eroding your margin.
4 min readA loyalty playbook for cafés and restaurants
Turn the lunch rush into regulars. A step-by-step loyalty playbook for cafés, coffee shops and restaurants — from the first reward to a full weekly habit.
5 min readHow to set up a loyalty program for a small business (without punch cards)
A practical, no-jargon guide to launching a loyalty program that actually brings customers back — built for independent shops, not enterprise budgets.
5 min readIntroducing satooB: one balance, every brand
We built satooB so shoppers stop juggling ten loyalty cards and merchants stop building loyalty from scratch. Here is the idea, in plain language.
3 min readReady to reward your regulars?
The entry plan is free and there's no card to print. Launch your first campaign in about five minutes.