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Merchant or shopper account: which one is for me?

The difference between B2B and B2C accounts, and how to pick yours.

2 min readUpdated 2026-05-08

satooB has two kinds of accounts. They share the same login form but run on different surfaces once you sign in.

Merchant accounts (B2B)

Designed for any business that wants to reward customers — independent shops, small chains, e-commerce merchants, food trucks, market vendors, cafés, garden centres, hairdressers. After sign-up you complete a short verification step (KYB), then unlock the partner dashboard: campaign studio, cashier portal, voucher pool management, settings, audit logs.

Pick a merchant account if you sell goods or services and want a loyalty program with universal points.

Shopper accounts (B2C)

Designed for customers who want to collect points across multiple brands. After sign-up and email verification, you land on a personal dashboard with your balance, your reward history, your map of nearby participating merchants, and the page where you turn points into discount vouchers.

Pick a shopper account if you are not running a business but want to earn from satooB merchants.

Switching later

You cannot turn one account into the other after sign-up — they sit on different verification tracks. If you need both (for example, you run a small shop and shop at neighbouring satooB stores), create two accounts with different email addresses. We hear you on the friction; a single-account hybrid mode is on the feature roadmap.

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